AI visibility, in plain English

When a worried pet owner asks AI for a good vet near them, it names two or three clinics. How ChatGPT, Perplexity, and Google AI decide — and the AEO playbook that gets yours named.

When someone asks AI where to eat near them, it names two or three spots. How ChatGPT, Perplexity, and Google AI decide — and the AEO playbook that gets your restaurant named.

When someone asks AI for a trustworthy mechanic near them, it names two or three shops. How ChatGPT, Perplexity, and Google AI decide — and the AEO playbook that gets your shop named.

When a patient asks AI for the best dentist near them, it names two or three practices. How ChatGPT, Perplexity, and Google AI decide — and the AEO playbook that gets yours named.

When someone asks AI for the best attorney near them, it names two or three firms. How ChatGPT, Perplexity, and Google AI decide — and the AEO playbook that gets your firm named.

Clients ask AI who to book before they open Instagram. How AI decides which salons and barbershops to recommend — and the moves that get your shop named.

Homeowners ask AI who to call before they open Google. How AI decides which contractors to recommend — and the answer engine optimization moves that get your business named.

Original first-party data: we ran 81 real med spas through live AI engines in 12 metros. Only 20% were named — and the AI listed ~11 competitors instead. The full by-city breakdown.

A client asks ChatGPT for the best med spa near them and yours isn't named. It's almost never about your work — it's the sources. The five reasons, and how to flip the recommendation.

Your Google Business Profile is the first source AI reads when a client asks for the best med spa near them. The exact fields — category, services, photos, reviews, credentials — that decide whether you're named.

When a client asks AI 'med spa or dermatologist?', the answer depends on intent and sources. How ChatGPT, Perplexity, and Google AI split the recommendation — and how your med spa wins the queries it should.

Reviews are one of the strongest signals AI reads — but star count barely matters. Which review signals actually move it (recency, treatment-specificity, spread, responses) and how to build them.

The step-by-step playbook: seven moves, in priority order, that get your med spa on the AI's short list when clients ask for the best near them.

Print it and work through it. Every signal AI uses to decide whether to recommend your med spa, grouped by source, in the order that matters most.

We ran 20 recognizable businesses through three AI engines. Only 40% were named — and being a famous national chain made it worse, not better. The original data.

Same question, three engines, very different answers. Why checking only one AI engine misleads you about your real visibility — and what the disagreement means for your strategy.

The manual 5-minute check, the fast multi-engine audit, and how to actually read the result so you know what to fix first.

When a customer asks AI for the best in your category, it names a short list — you're on it or invisible. The seven moves that get you named.

Customers ask AI for a recommendation before they open Google. Here's how the AI decides who to name — and the four fixes that get it to name you.

What AEO actually is, how it differs from SEO, why local businesses feel it first, and the three things it optimizes.

It's not personal — it's the sources. The five reasons a competitor gets picked by AI answer engines, and how to close the gap.

Behavior is shifting from scrolling ten links to asking AI for one recommendation. What that means for local businesses — and what to do now.

AI assembles recommendations from a few trusted sources — Google Business Profile, review platforms, 'best of' roundups, directories. Here's the list, and how to be on each.

"What's the best gym near me?" is now an AI question. How the AI picks which studios to recommend — and how to be on its short list.

Aesthetic clients research through AI before booking. How the AI decides which med spa to recommend, and the moves that get your practice named.