“Find me a good {practice-area} lawyer” is a high-value AI query. Answer engines lean on legal directories and review profiles — a thin web presence means the AI recommends competitors.
AI answers aren't built from a Google scroll — they're assembled from a few sources the engine trusts for this category. Win these and the AI starts naming you:
legal-specific directories AI engines treat as authoritative
local reviews and practice-area tags
peer-rating signals that lend credibility in AI summaries
The audit above shows which of these the AI actually cited for your business — so you know exactly where to focus.