Buyers and sellers ask AI to recommend agents before they ever call one. The engine answers from portals and review profiles — an unmanaged presence hands those leads to the agent down the street.
AI answers aren't built from a Google scroll — they're assembled from a few sources the engine trusts for this category. Win these and the AI starts naming you:
agent profiles and review counts AI treats as primary
local reviews and recent activity
“top agents in {city}” articles that get cited
The audit above shows which of these the AI actually cited for your business — so you know exactly where to focus.