When the AC dies, people ask AI “best HVAC company near me” before they call anyone. The engine pulls from home-service marketplaces and Maps — if you’re not there with strong reviews, the job goes to a competitor.
AI answers aren't built from a Google scroll — they're assembled from a few sources the engine trusts for this category. Win these and the AI starts naming you:
service marketplaces AI quotes for vetted local pros
proximity + reviews are the core trades signal
review recency and response rate
The audit above shows which of these the AI actually cited for your business — so you know exactly where to focus.